The official Tour de France iPhone app, designed for Versus. The app included live streaming video, GPS tracking, state video replays, breakaways, interactive profile views, configureable alerts, standings and state photos. It was designed to allow fans to get instant updates and follow along with their favorite riders via stats, photos, and video.
The app, as well as a full-featured web platform, was created in conjunction with Ojingo and Engaged Sports.
During The Tour, the app was featured by Apple and, briefly, was outselling Angry Birds.
The official Tour de France app debuted on the big screen at the Apple Worldwide Developers Conference 2010.