High Museum of Art's award-winning ArtClix app showcases upcoming exhibits, interviews with artists and fosters visitor interaction. ArtClix automatically detects the piece of art when the photo is taken and creates a postcard to be shared on social media.
The High Museum’s award-winning mobile app, ArtClix, encourages visitors to interact with select works in the collections and with each other. The user photographs a work of art, and ArtClix uses image-recognition technology to identify it. The app also delivers additional information and multimedia content, such as videos of the artists discussing their work.
The ArtClix app won the HOW Interactive Design Award, HOW Magazine, Merit, App Design, December 2012 and the 2012 MUSE Award, American Association of Museums, GOLD: Mobile Applications, April 2012.
Brian worked with Second Story to create a unique interactive, digital experience extending the in situ experience within the High Museum.
"High bar set. This app reflects a careful consideration of visitor usability factors and simple elegance. The uncluttered interface sets a standard. The image recognition is simply fascinating." – iTunes app review, Myionite