About Reason Interactive

Brian C Wilson founded Reason Interactive to design and build interactive works that work. Brian leads disparate teams from around the globe, designing and creating user experiences used by millions. Brian has 20 years of deep experience in user experience strategy, interface, and design. He has directed and worked with teams from early-stage start-up to acquisition, to Fortune 500 companies.

In 2010 Brian joined the silicon valley startup ThisLife as VP of Interface and Design. In two short years he helped the small team create a unique cloud-based service for organizing and sharing photos and videos. ThisLife was featured in Forbes and The Wall Street Journal before being acquired in 2012 for $22.5M.

His work has been featured on the big screen at Apple Worldwide Developer Conference, and has been recognized by numerous awards and articles from Communication Arts, Graphis, Print Magazine, and HOW Interactive Design Annual. In 2013 his work with TED won a National Design Award.

Prior to founding Reason Interactive Brian received his degree in Sociology and Philosophy from The University of Wisconsin at Madison. He now lives in Portland, Oregon, continuing to study the cross-section between behavioral sciences and human-computer interface design.

Specialties: Interactive strategy, user interface and user experience design, mobile design, creative direction, creative strategy, and information architecture.



  • Webby Award Winner – TEDConnect App (2016)
  • National Design Award for Corporate & Institutional Achievement (2013)
  • Apple iTunes store featured app (2010, 2011, 2012)
  • Apple TV commercial in 14 countries – TED app (2012)
  • Webby Award Winner – TED iPad App (2012)
  • Apple print and TV campaign for TED app across major US cities (2011)
  • Graphis Interactive Design 2 & 3
  • Regional: Wisconsin Film Festival Gold Addy Award (2002)
  • Communication Arts March/April 2001
  • Communication Arts November Design Annual (2000, 2001)
  • Communication Arts December Advertising Annual (2001)
  • Print: Interaction 2001: The Digital Design Competition (2001)

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